Get whiter teeth in 2 weeks* with Tom's of Maine Luminous White® – our most advanced whitening toothpaste ever! Luminous White® anticavity toothpaste uses a clinically proven natural whitening technology to remove surface stains that is also safe on enamel and safe for everyday use. It's made with mineral derived ingredients, plus aqua and contains no artificial flavours, colours or preservatives. *by removing surface stains vs regular fluoride toothpaste.